Microsoft has introduced a new AI video generation feature within its Bing mobile app, leveraging OpenAI’s Sora model. This marks the first time Sora’s capabilities are available to users at no cost, expanding access to AI-driven video creation.
Key Features of Bing Video Creator
- Text-to-Video Generation: Users can input text prompts to generate short, five-second vertical videos in a 9:16 aspect ratio.
- Access and Availability: The feature is currently rolling out globally (excluding China and Russia) on the Bing mobile app for Android and iOS. Desktop and Copilot Search integration are expected soon.(theverge.com)
- Generation Options: Users can choose between “Standard” (free) and “Fast” generation modes. Each user receives 10 free fast generations; subsequent fast generations require 100 Microsoft Rewards points each.
- Video Management: Generated videos are stored within the Bing app for up to 90 days and can be downloaded or shared across platforms.
Implications for Users and Creators
By integrating Sora into the Bing app, Microsoft aims to democratize AI video creation, making it more accessible to a broader audience. This move could significantly impact content creation, allowing users to produce quick video snippets for social media, marketing, and other applications without the need for advanced video editing skills.
While the current iteration focuses on short, vertical videos, Microsoft plans to introduce support for horizontal formats in the future, potentially broadening the tool’s use cases.
